I’ve changed the sub-title at the top of the blog, from “Keep it simple, silly.” to “Start small, think big.” This comes from a letter to Tim Ferris, contained in the revised edition of The 4-Hour Workweek. The person gives 5 starting points (p. 354):
For those just getting started:
1. start small think big.
2. identify what excites you vs. what bores you
3. eliminate and focus on what excites you
4. stick to what excites you no matter what people say. It’s your life, live it the way you know is right for you.
5. read 4-Hour Workweek, obviously!
I think simplicity principles lay the ground work for thinking ambitiously (put another way: simplicity is required for effective complexity).
[...] I would put this a little differently. If you are going to get big (in revenue), you need to simplify or the complexity curve may easily overwhelm your company (maxim: simplicity is required for effective complexity). [...]